Magic Spoon reimagines your favorite childhood breakfast cereals with high-protein, low-carb, and of course, delicious flavors. Since launching in April 2019, we've quickly become one of the fastest growing DTC brands. Now, we’re launching in cereal aisles at Target, Walmart, Kroger, and many more retail stores all across the country! Forbes called us "the future of cereal", and TIME Magazine has named us in their Top 100 inventions.

We’re looking for a CPG brand generalist who can support on briefs, creative ideas, GTM plans and project management.

This is a full time, in-person/hybrid role (Tues, Weds, Thursday in office) based in Tribeca, NYC.

As ABM, you'll:

• Lead the development of best-in-class integrated marketing plans from brief to go-to-market plans and final execution for brand initiatives, product launches and limited editions in close partnership with cross-functional teams.
• Owning and defining the brand voice and creative copywriting to communicate key product attributes
• Influence and inspire the creative ideation by coming up with idea thought starters and brainstorming with the creative team
• Uncover actionable and powerful insights through analysis of brand performance, consumer insights, category trends & competitive dynamics (leveraging sources incuding panel data, eComm and growth insights). Leverage these insights to shape brand strategy and growth opportunity recommendations.
• Assist in the creation and development of annual strategy and brand ideas.
• Support in the development of potential brand initiatives inclusive of Influencers, brand activations, partnerships and PR.
• Manage external freelancers from outreach, to briefing and reviews to final asset handoff.
• Management of projects, timelines and budget