Hawthorne is a personal care company that combines creative self-expression with data-driven experiences and innovative formulas. They offer a range of luxury aesthetic care products, including cologne, deodorant, hair care, and skincare, developed using study-backed research and customer data. Their algorithm identifies the perfect products for individual body chemistry, skin type, and lifestyle with over 97% accuracy, making it easy for customers to find high-quality products tailored to their needs. The company prides itself on using premium ingredients and formulas, investing significantly more than competitors to ensure the best quality. Founded by childhood friends, Hawthorne emphasizes individuality and accessibility in personal care.